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| Q: |
What is Tribal Fusion®?
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Tribal Fusion® is the leading site representation company, serving 20 billion monthly impressions and reaching 230 million worldwide users per month. We partner with top quality web publishers to provide advertisers with targeted ad placements. Offering a robust collection of channels, we manage site-specific, channel-wide and run-of-network campaigns. We get results for advertisers with intelligent technology, expert advice, and responsive service.
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| Q: |
Is Tribal Fusion® an ad network?
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Although Tribal Fusion® maintains a robust "network" of publisher sites, we are primarily a site representation company. Our inventory is flexible and our focus is on targeted reach inside quality channels. We serve the needs of advertisers with highly-tailored campaigns, unlike traditional ad networks.
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How is Tribal Fusion® different than traditional ad networks? |
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To put it simply, traditional ad networks sell their inventory in bulk. Usually, this means good reach and poor targeting. Tribal Fusion's® flexible offerings and exceptional technology allow you to tailor your campaign to reach the intended audience in the right place at the right time. Unlike traditional ad networks, we can offer site-specific and channel-wide placements, getting you closer to the exact audience you need to reach.
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Can we target specific sites?
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Yes. If site-specific placements are appropriate for your campaign, we will recommend placement options and present a strategy to reliably deliver your target audience.
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Can you optimize campaigns by conversions?
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Tribal Fusion® can optimize campaigns by clicks or by conversions. In order to track conversions, the advertiser needs to place a 1x1 tracking pixel on their conversion confirmation page. This allows our ad server to track the performance of your campaign's creative and placements. Our automatic real-time optimization technology constantly shifts ad impressions to the better-performing placements; generating the best possible results throughout your campaign.
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How do you select the sites you represent?
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Tribal Fusion® is extremely selective when it comes to the sites we represent. We choose only sites that contain high-quality, targeted content and that attract a significant audience.
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How quickly can Tribal Fusion® get my campaign set up?
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Tribal Fusion® can launch a campaign within 1 business day if all materials have been received.
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What do your customers say about you?
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Tribal Fusion® customers are satisfied customers. Click here to view our favorite customer testimonials.
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Do you offer reporting? |
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Yes. Tribal Fusion® offers accurate, real-time reporting as an included service with every campaign.
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Where can I view the entire site list? |
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The entire site list is available in the Channels section of this website.
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Where can I find an overview of each channel? |
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A useful overview of each channel, including demographics, reach and comparative data, can be found in the Channels section of this website.
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Do you Geo target? |
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Yes, we can geo target by country, state and metro. Your sales representative will be happy to discuss your geo-targeting objectives with you.
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Do you frequency cap? |
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Yes. Tribal Fusion® maximizes the impact of your creative by restricting the number of times a specific ad can be served to the same user. Ads lose their impact when users are overexposed. Frequency capping gets better results by preventing overexposure.
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What kind of ad units do you allow? |
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We can accommodate a variety of standard and rich media ad units. Please consult our ad format specifications page for more specific information. |
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