Tribal Fusion: Digital Photography Channel

Visitors to our Digital Photography sites are:

	3.4x more likely than the average Internet user to have purchased e-books in the last 6 months.
	2.2x more likely than the average Internet user to have spent $500 to $999 online on products relating to a hobby in the last 6 months.
	1.6x more likely than the average Internet user to have shopped online for consumer electronics.

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Times more likely than the average Internet user to have purchased electronic books online in the last 6 months

		13.3 million monthly US unique users
		1.4 billion monthly impressions

Source: comScore Media Metrix (US Only) March 2008 and comScore Plan Metrix (US Only) January 2008.