Tribal Fusion: Entertainment Channel

Visitors to our Arts & Entertainment sites are:

	1.8 times more likely than the average Internet user to have bought a Plasma/Flat screen TV online in last 6 months.
	1.6 times more likely than the average Internet user to have accessed 21 to 30 online audio streams on an average day.
	1.4 times more likely than the average Internet user to have spent $150 to $199 on game consoles in last 6 months.
	1.4 times more likely than the average Internet user to have spent $2,500 to $4,999 online on hobby/personal interest purchases in last 6 months.

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Number of visitors who have purchased entertainment products - DVDs, music and video games in online auctions in the last 6 months

		68.6 million monthly US visitors
		8.2 billion monthly impressions

Source: comScore Media Metrix (US Only) March 2008 and comScore Plan Metrix (US Only) January 2008.