Tribal Fusion: Home & Family Channel

Visitors to our Home & Family sites are:

	1.9 times more likely than the average Internet user to have spent $500 to $999 online on hobby/personal interest purchases in last 6 months.
	1.8 times more likely than the average Internet user to have bought gourmet cooking equipment or prepared food/delivery online in last 6 months.
	1.6 times more likely than the average Internet user to have spent $100 to $199 online on software purchases in last 6 months.
	1.5 times more likely than the average Internet user to have spent $100 to $199 online on personal electronics in last 6 months.

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Times more likely than the average Internet user to have bought food/beverages online in last 6 months

		24.3 million monthly US visitors
		773.9 million monthly impressions

Source: comScore Media Metrix (US Only) March 2008 and comScore Plan Metrix (US Only) January 2008.

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