T R I B A L   F U S I O N   R E P O R T I N G   S Y S T E M

Glossary of Terms

1. Total Ad Views: Total number of ad impressions (Market and Post impressions combined) served on a site or ad space.

2. Ad Views: Number of ad impressions served on a site or ad space.

3. Avg CPM: Average cost per thousand (CPM) of all the campaigns and ad units that are running on a site or ad space.

4. Gross Rev: Total gross revenue that a site or ad space has generated.

5. Net Rev: Total net revenue that is owed to the publisher. The net revenue equals 55% of the gross revenue earned by the site.

6. Market: Market refers to impressions that have been filled with a paying, Tribal Fusion ad..

7. Post: Post refers to redirect/post impressions that have been filled with a redirect or post campaign. Tribal Fusion does not pay publishers for Post impressions.