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Tribal Fusion Reporting System
  • Introduction
  • Sitewide vs. Ad Space Reports
  • Sitewide Reports
  • Ad Space Reports
  • Glossary of Terms

  • Tribal Fusion's Reporting System: Introduction
    Tribal Fusion's Reporting System offers real-time data on fill rates, average CPM, and gross and net revenue generated by your site. You can also access a full list of campaigns and their associated creatives that have displayed at least once your site.

    There are two levels of reports - a sitewide report and an adspace specific report. The following section explains the difference between each report and which would be most useful to you for your unique account.


    Sitewide vs. Ad Space Reports
    Ad spaces refer to specific sections of a website. Ad spaces are created at the discretion of each publisher's account representative, and each ad space of a site usually contains content that is different from the rest of the site. For example, a Technology site may have one section of the site targeted to Mac users and another section of the site targeted to PC users. Each site section will therefore support a different mix of advertisers depending on the content category that they are placed in. Because each ad space targets a different audience, revenue generated per space will vary.

    Sitewide Reports are useful for sites that support multiple ad spaces. In the sitewide report, you can access the following data:

  • An aggregate report that displays overall fill rate, average CPM, and revenue generated for all ad spaces.
  • An aggregate report that displays overall fill rate, average CPM, and revenue generated for each ad size running on your site.
  • A comprehensive report that displays total revenue generated by the site as a whole by date (ad space data is combined).
  • Reach reports for your site showing number of unique visitors to your site on a daily basis.
  • Most sites, however, support a single ROS (run of site) ad space. Therefore, most publishers can access the data they need through the single ROS ad space report. Sites that support multiple ad spaces will also find these reports helpful if data is needed by campaign.

    Ad Space Reports display the following information:

  • A list of advertisers, campaigns, and the corresponding creatives that have served at least one ad impression.
  • CPMs, impression levels, fill rates, and gross/net revenue generated by a specific campaign.
  • Average CPMs, impression levels, fill rate, and gross/net revenue generated by a specific ad space.
  • Reach reports for your site showing number of unique visitors to your site on a daily basis.