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Plan and execute campaigns based on a deeper understanding of your online audiences
As advertisers, we all think we know our audience. We think we know the types of people that buy our products, the things they’re interested in, and the types of campaigns that really work. But wouldn’t it be better to know for sure?
At Tribal Fusion, we use the data from our ad network to help our advertisers understand who their customers really are and advertise to them better. Here’s how….
First, we use the best contextualization technology in the world to categorize – in amazing detail – the type of content our users engage with.
Then we add in the best 3rd-party data sources around to tell us things like the kind of job they have, the things they’ve shown an interest in buying and the things they actually bought.
Then we compare all that information – 17,000 different variables at the last count - with the data from your web site to help you understand exactly who your best customers really are.
For instance, imagine a DVD rental service. You might think that the best websites for it to advertise on would be all about movies because it’s most likely customers would be avid movie fans.
But, when we matched their data with our data network, we found differently. We found that the ones most likely to convert were actually into baby supplies, astrology, hair dryers and women’s health. Others really liked the Xbox forum, video game blogs, and wanted to buy the latest gaming consoles.
You see, it turns out that the people most likely to sign up for a service that delivers DVDs to their homes aren’t really hardcore movie fans. No, the people MOST likely to sign up are people that want and need to be entertained home - like new mothers and people who love playing games.
Knowing this about their customers, our DVD rental business could transform its online campaigns.
For instance, using the direct connection between our insights services and our ad server, it could immediately start advertising to people it knows are shopping for baby toys and game consoles.
And, using our dynamic ads technology, it could tailor the messages in those campaigns – on the fly - to appeal directly to young mothers and gamers.
And it could, using our lookalike modeling products, look for new people that look a lot like our baby toy and games shoppers – that like the things they like and do the things they do - and start advertising to them too.
And, with all the data from these new campaigns, it could do everything even better the next time around.
In short, Tribal Fusion delivers audience insights that can transform the performance of your online advertising.
Insights from Tribal Fusion – Learn, Reach, Engage.
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