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Standard Banners

Ad Units	Dimension	Initial File Size(Max)	Additional File Size	Backup Image File Size(gif/jpg/png)	Audio	Video	Duration/Looping	Banner Type
Full Banner	468x60	30KB	100KB	20KB	User initiated	User initiated	15 sec initial, (∞UI)	SB
Leaderboard	728x90	30KB	100KB	20KB	User initiated	User initiated	15 sec initial, (∞UI)	SB
Medium Rectangle	300x250	30KB	100KB	20KB	User initiated	User initiated	15 sec initial, (∞UI)	SB
Large Rectangle	336x280	30KB	100KB	20KB	User initiated	User initiated	15 sec initial, (∞UI)	SB
Skyscraper	120x600	30KB	100KB	20KB	User initiated	User initiated	15 sec initial, (∞UI)	SB
Wide Skyscraper	160x600	35KB	100KB	20KB	User initiated	User initiated	15 sec initial, (∞UI)	SB
Half Page	300x600	30KB	100KB	20KB	User initiated	User initiated	15 sec initial, (∞UI)	SB
Pop Under	720x300	40KB	100KB	20KB	User initiated	User initiated	No Restrictions	SB
Video	~	30KB	3MB	20KB	User initiated	User initiated	1 Minute, (∞UI)	RM
Expandable (single swf)	~	100KB	100KB	20KB/40KB (C/E)	User initiated	Auto allowed (only in expanded unit)	15 sec initial, (∞UI)	RM
Expandable (double swf)	~	~	100KB	20KB/40KB (C/E)	User initiated	Auto allowed (only in expanded unit)	15 sec initial, (∞UI)	RM
Interstitial	740x550	100KB	100KB	20KB/40KB (C/E)	User initiated	User initiated	15 second interstitial	RM
Floating	~	40KB	100KB	20KB/40KB (C/E)	User initiated	User initiated	15 sec initial, (∞UI)	RM

 

“~“ : please check their respective specs below
“(C/E)” : Collapse file size / Expandable file size
“(∞UI)” : infinite with user interaction
“SB” : Standard Banner
“RM” : Rich Media

Rich Media Banners

Video Banners

FLV/F4V Specs:
  - Video Format : FLV/F4V
  - Audio : User initiated
  - Backup Image : 300x250 / 336x280 as per Ad Unit
  - Aspect Ratio : 4:3
  - FPS : 24 FPS
  - Duration : 30 sec Max
  - Video File Size : 3MB

Without FLV/F4V player - If client provides only video file then:
  - above Video (FLV/F4V) specs will be applied
  - Ad unit will be : 300x250 and 336x280

With FLV/F4V player - If client provides video banner with own FLV/F4V player then:
  - video must be called externally by using variable _root.videoPath
  - above FLV/F4V specs will be applied

Dynamic Banners

- Standard banner specs applied

Dynamic GEO Location Display (for Flash Banner)
  - Dynamic GEO Values can be accessed in Flash Banner by using following _root variables :
    o ZipCode : _root.tf_zipcode
    o City : _root.tf_city
    o State : _root.tf_state
    o Country : _root.tf_country

Dynamic GEO Location Display (for HTML Banner)
  - Dynamic GEO Values can be accessed in HTML banner by using following strings:
    o ZipCode : “$POSTAL$”
    o City : “$CITY$”
    o State : “$STATE$”
    o Country :“$COUNTRY$”

Mapping - (Store/Event etc...) Locator
  - Client must provide the following:
    o Store/Event Address and
    o Radius Map: within XXX miles (ex: 100 miles)

Inform Banner
  - Form must be submitted by using “GET” Method
  - Landing page must accept values posted on the banner

XML / RSS Feed
  - If client provides XML/RSS feed from dedicated server then banner can fetch and pass it directly on runtime else our systems will fetch it on specific intervals and store it on dedicated TF Server
  - Crossdomain permissions required (if XML/RSS fetch directly from client server) :
      crossdomain.xml

Referral Search (For Flash)
  - Dynamic Referral Search Values can be accessed in Flash Banner by using following _root variables :
    o _root.tf_search

Referral Search (For HTML)
  - Dynamic Referral Search Values can be accessed in HTML Banner by using following string:
    o “$SEARCH$”

Expandable (Flash Player support - Version 8 and above)

Single Swf Expandable
  - Close button should be prominent and in the visible area of expanded banner. 

  Initialization of Ad
  The following function call should be called in the first frame of the flash:

 

Double Swf Expandable
  - Standard banner specs applied

- Close button should be prominent and in the visible area of expanded banner. 
Use following code to Collapse Banner:
flash.external.ExternalInterface.call(_root.tf_close, _root.tf_id);

    o Backup Image file size (gif/jpg/png): 20KB/40KB (Collapse file size / Expandable file size)
    o Audio:  User Initiated
    o Video:  Auto Allowed (only in expanded unit)
    o Duration/Looping:  15 sec initial, infinite with user interaction
    o Collapse/Expand Dimensions as per Units:

  - All expandables are required to have a timer of minimum 500ms to expand
  - Expandables must auto-close after mouse roll-out 
  - Close button should be on the expandable portion of the expandable banner

Floating (Flash Player Version 8 and above)

  - Close button should be prominent and in the visible area of expanded banner. 
  - Hiding of Ad

o The ad will hide after 15 Sec automatically
o Use following code to Close Floating Banner:
flash.external.ExternalInterface.call(“tf”+_root.tf_close, _root.tf_id);

Firefly Video Ad Specifications

Specifications Overview

Teaser Ad Size	Toolbar dimensions 300x250, 160x600, 728x90*
Sound	Default off for Teaser; Default on for Full Video Launch
Full Unit Pixel Dimensions	950 x 570
Video Player Functions	Play, pause, replay button, volume on/off, volume level, progress bar, full screen button
Text/Image	Customizable on Teaser and Full Video
3rd Party Tracking	For products other than DoubleClick/Dart/Atlas/Vindico, we need to check with the 3rd party if we can support
Full Unit Sharing	Twitter, E-mail, Linked In

 

Asset Checklist

- Video for Teaser units
- Client logo
- Video(s)
- Fonts/Text (in a zipped folder)
- Image/Flash for content within the player
- Social-Sharing required assets
- Permission window text
- 3rd party tracking tags (a 1x1 impression pixel for engagement tracking and any unique click tags for click-through tracking)
- Brand Guidelines

Specifications - Videos

	Companion Ad/Teaser Video	Full Page/Expanded Video	Full Page Unit
Format	.avi, .mpg, .mpeg, .mov, .vob, .flv, .f4v	.avi, .mpg, .mpeg, .mov, .vob, .flv, .f4v	**950x570 full unit which can include videos, content, and more within this window
Frame Rate	30 fps	30 fps
Bit Rate	500 kbps max	1000 kbps max
Max Duration	10 sec	6 min
Aspect Ratio	4:3	16:9
Max Width x Height	Ad Dimension Video Dimension 300 x 250 300 x 225 728 x 90 120 x 90 160 x 600 160 x 120	Ad Dimension Video Dimension      950 x 570 533 x 300     *Video dimension can vary based on design
Max Size	1 MB	10 MB

** Firefly bug logo CANNOT be removed from the teaser video units

Specifications - Toolbar Teaser

Teaser Video Dimension	Width: 150px, Height: 80px
Video FPS	30 sec
Video Length	5 sec (max)
Video Size	300 kb (max)
Video Bit Rate	400 kbps
Logo Dimension Max	153x36 (wxh)
Teaser file	Video / Image / SWF
Format for Video	.avi, .mpg, .mov, .flv, .f4v, .wmv
Teaser file dimension	Width: 300px, Height: 100px

 

Reporting and Tracking

Metrics:- The following metrics are available on the full page unit:
- Average Time Spent
- Total Seconds Watched
- Survey Counts
- In unit Interactions
- Engagement
- Clickthroughs within full page unit
- Video Player Controls
- Vizu results, if included
- Video Completion Rate (25%, 50%, and 100% of video watched)

* We do not allow tracking on teaser and do not report on teaser impressions or engagement rates.
We can accept click commands/impression pixels for actions/CTAs within the unit.

Custom Interactive Specifications*

Facebook	Clicking on Facebook link will lead to Client’s Facebook page	Client to provide their Facebook URL in www.facebook.com/<client url> format
Twitter	Clicking on Twitter link will post URL of hosted page on User’s account and open up as a separate page	Users will be able to edit Twitter posts as they wish
E-mail	Clicking on mail icon will create a small pop-up bubble that will provide the following fields: From Email, To Email, Subject, Message Body, Verification, Send	Default message for Subject and Message Body, including URL of hosted page
Dynamic Ads	Customize based on geography, channel, or behavior Only one targeting parameter can be used but multiple elements can change	Mapping values, click tags, and images for banner, text, clickthrough URLs
Vizu Brand Lift Study**		Peel-back with 1 question, and up to 5 answers

**At $50k+ budget levels; Available only for US, Canada, and UK.

Mobile Specifications

iOSVersion: All

Rich Media: Only HTML5, no Flash

Teaser

iPad	Animated Teaser only (image file only, no video)
iPhone	Static Teaser only (image file)
iPad Animation Loop	Unlimited
Teaser Animation File Size	100 KB (max)
Frame Rate of Animation	18 fps
Polite Loading Support	No

Main Unit

Frame Rate of Animation	15 fps
Video Player Tab	Video Player should be on first tab in case of multiple tabs
iFrame Support	Yes
Video Controllers	Play, Pause, Rewind, Full Screen, Mute
Video Specs	File Format: mp4    Maximum number of videos allowed: 3    Video Length: 2 minutes max    Video Size 3MB    Aspect Ratio: 16:9 or 4:3    Frame Rate: 28fps
File Size	500 KB Max
Polite Loading Support	No

Tracking

- Third Party Tracking: yes
- Impressions, Engagements
- Click to actions and video player events

Social Sharing Support: No 

Survey Support: No 

Additional Information

Lead time and Deployment

Approximately 7-20 days depending on scope and complexity.
A preview link of the creative will be provided during the build process for revision and final approval.

Hosting

We can track all billable metrics in the Firefly Video unit using 3rd party ad servers, EXCLUDING teaser video events and impressions. We will not serve any videos from a 3rd party ad server.

The following rules will apply for existing and new 3rd party ad servers. For new 3rd party ad servers, they will have to be certified using the process outlined further below:

For 3rd party tracking we need:
- VAST compliant 3rd party ad server (1.0 or 2.0)
- VAST tags from 3rd party ad server
- Temporary access to Reporting interface

The following-billable metrics can be tracked using a 3rd party:
- Engagements
- Video Events** for one video (in case of multiple videos, the default will be the default video)

The following non-billable metrics cannot be tracked using 3rd party and will be tracked by Firefly video (we do not charge for these so there is no need to 3rd party track):
- Video Events** for all additional videos
- Time spent in unit
- Abandonments
- Unit Close
- Click thru links
- Social Shares
- Game interactions
- Survey responses

**Video Events refers to the following metrics:
- Video Completion Rate (25%, 50%, and 100% of video watched)
- Start
- Close
- Full Screen
- Mute/Unmute
- Pause
- Resume
- Rewind
- Replay
Teaser ads must always be hosted by Firefly Video

Video files can be hosted by an approved vendor or Firefly Video.

Social sharing pages will be hosted for the duration of the campaign.

Officially approved vendors include Doubleclick, Atlas and MediaMind. All other vendors require advanced review and case by case approval.

 

Overall General Technical Guidelines (applied to all types of Banners except Firefly Video)

  - Flash Player support - Version 8 and above
  - AS2 or below
  - For best results, we recommend having the button encompass the entire ad area throughout the timeline. Buttons must have the clickTag expression
  - Use the following code for clickthrough : (_level0.clickTag, "_blank");
  - Multiple clickTags support – In case of multiple clickTags, extra clickTags should be named with suffix from 1 to n in continuation. Sample:
    o clickTag1, clickTag2, clickTag3…. clickTagn
  - Do not embed any URLs in the Flash file
  - Make sure the dimensions of the movie meet the specs for the ad that you are creating
  - Frame rate should not exceed 24 frames per second due to performance considerations
  - A back up image (GIF or JPG) should usually accompany any inline Flash ad and it will be served to users without JavaScript or the Flash plug-in on their browser
  - Loading files from cross domains is not permitted
  - All creatives are subject to approval by Tribal Fusion
  - Individual specs applied

Overall Technical Restrictions (applied for all type of Banners)
  - The use of Shared Objects is not permitted
  - Accessing the user’s microphone or web cam is not permitted
  - The use of Clipboard is not permitted

Best Practices
  - Use clear call-to-actions; tell your audience exactly what they need to do with your ad. For example: ‘Click to play game’, ‘Roll over to see more’, etc.
  - User-initiated events should have consistent entry and exit mechanisms: roll-over entry entails roll-out exit, click entry entails click exit
  - Empower the user to replay your ad rather than loop the animation
 

Tribal Fusion – Creative Support

Edit Standard Banners – Requirements
      1. Standard banner specs applied 
      2. Design Guidelines (Logo {vector}, Theme etc.)
      3. Source files (including external files used like .as, .js, component etc.)
      4. Fonts (Window based)
      5. List of changes

Edit Rich Media Banners – Requirements
      1. Rich Media banner specs applied 
      2. Design Guidelines (Logo {vector}, Theme etc.)
      3. Source files (including external files used like .as, .js, component etc.)
      4. Fonts (Window based)
      5. List of changes
      6. Video (if required): High resolution
           o Supported formats: .avi, .mpg, .mpeg, .mov, .vob, .flv and .f4v
      7. Inform banner – client side support required

Create Standard Banners – Requirements
      1. Standard banner specs applied  
      2. Design Guidelines (Logo {vector}, Theme etc.)
      3. Banner copy (call to action etc…)
      4. Fonts (Window based – if required)
      5. Images in high resolution
      6. Illustration – if required

Create Rich Media Banners – Requirements
      1. Rich Media banner specs applied  
      2. Design Guidelines (Logo {vector}, Theme etc..)
      3. Source files (including external files used like .as, .js, component etc.)
      4. Fonts (Window based)
      5. List of changes
      6. Video (if required) : High resolution
           o Supported formats : .avi, .mpg, .mpeg, .mov, .vob, .flv and .f4v
      7. Inform banner – client side support required
      8. Images in high resolution
      9. Illustration – if required