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Deliver your advertising to exactly the right audiences at scale
It used to be that, to reach the people that might like your products, you’d advertise alongside content they might like too. But, with Tribal Fusion, we can do so much better.
You see, we combine advertising inventory from more than 2,000, premium websites with the world’s best audience profiling and targeting technology so you can stop guessing where the right people might be and start advertising to the people you know are right. This is what we do:
Our premium publisher network is one of the largest in the world, reaching almost 500 million people, and is built exclusively from broad-reach, content-rich sites that have passed rigorous checks to ensure content and audience quality.
That gives advertisers greater effectiveness in high-reach, run-of-network campaigns with options like geographic targeting, day-part targeting and retargeting as standard.
But, then we get much smarter; we apply our page-level contextualization technology to identify the precise content users on our network engage with and so build immensely rich, anonymous profiles of the behaviors and interests of audiences across the web
And then we boost this information with the best in third-party data sources to add things like occupation, lifestyle data and purchase interest and intent.
Last, we connect those audience profiles directly with our ad server so you can plan to target customers with interest and behaviors in 16 major content channels, 230 sub-channels, 12,000 proprietary topics and 5,000 third-party segments and buy those exact same audiences across our network.
Overlaid with some of the most effective brand safety products and processes, all this means we promise to deliver your advertising to exactly the right audiences, at scale.
So, yes, at Tribal Fusion we can help you reach your audiences by putting your campaigns on the sites that suit you best. But, we can also do even better – we can put your campaign on a site the instant the right kind of person arrives.
Audience Targeting from Tribal Fusion – Learn, Reach, Engage.
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