Tribal Fusion UK – Most Improved Media Owner in latest IPA Media Owners Survey
London, UK – October 6, 2011 Tribal Fusion is the most improved media owner, up 18.3% since the spring survey, in the IPA Media Owners Survey released today.
Tribal Fusion made its debut earlier this year in the Spring IPA Media Owners survey coming in the top 10 media owners in 12 categories.
However, today’s results shows Tribal Fusion are now the 2nd media owner for the best overall category ‘My overall experience is a good one’ (up from 9th in the previous survey) and only 0.2% behind the industry leader.
Tribal Fusion now ranks in the top 3 for 10 out of 13 categories, including being the top performer in four categories including “The sales team understand my objectives”, “The sales team engenders a real sense of an agency/media owner partnership”, “We receive adequate mid-campaign support” and “We receive adequate post-campaign support”.
“We’ve come a long way in two years but we mean to work even harder to meet agencies’ needs and deliver results for clients,” said Tim Brown, European general manager at Tribal Fusion. “We know our technology is a long way ahead but it's people and relationships that make the difference. This is the culmination of a lot of hard work and I am so proud of the whole team.”
“Also, while a large amount of this success can be attributed to the UK team, Tribal Fusion is a global company and there are teams around the world who have also played an invaluable role and responsible for this success.”
A full copy of the IPA Media Owners Survey Autumn 2011 is available for download on the IPA website.
http://www.ipa.co.uk/Content/IPA-Online-Media-Owner-Survey-results-released
For more information please contact:
Naomi Hawney, EU Marketing Manager
E: naomi.hawney@tribalfusion-corp.com
T: 0203 411 7436
About Tribal Fusion
Tribal Fusion is a global display advertising provider that drives sales for the world’s top brands by helping them learn about, reach and engage their online audiences more effectively.
We combine our global display network, advanced online ad technology and integrated audience data on a single platform to deliver audience insights, targeting and creative solutions that transform the performance of online advertising campaigns.
Tribal Fusion was founded in 2001 and is part of the Exponential Group of online businesses – a technology-enabled media services company headquartered in Emeryville, California with operations in 36 locations worldwide.