Tribal Fusion Announces Exclusive Partnership with XE.com in Asia Pacific and Middle East
SINGAPORE – 3 March, 2010 – Tribal Fusion®, the digital marketing solutions company owned by Exponential Interactive, Inc.®, has entered into a strategic partnership with XE.com to exclusively represent and sell all of XE.com’s inventory globally.
XE.com is the top ranking global site for currency conversion. The site attracts a desirable audience consisting of highly educated, wealthy business professionals who use XE.com for their business, travel, and currency needs. Monthly, XE.com serves more than 400 million page views and reaches over 15 million global users.
Around 25% of XE.com’s visitors come from the fast-growing regions of APAC and Middle East and it is one of the largest destination sites in this region for reaching the desirable audiences of small business owners, business professionals, and business travelers.
Dilip DaSilva, CEO and Founder of Tribal Fusion said, “Tribal Fusion’s exclusive partnership with XE in the APAC and Middle East region dovetails well with the expansion of our sales in these regions. Tribal Fusion has recently expanded its sales presence across multiple countries and cities in APAC and the Middle East including Singapore, Malaysia, Hong Kong, Philippines, Sydney, Melbourne, New Delhi, Mumbai, Bangalore and Dubai. We are thrilled about this partnership because we will be working closely with XE.com to offer agencies and advertisers in this region specially integrated advertising opportunities that will help them connect with XE.com’s highly desirable audience.”
Steven Dengler, CEO and co-founder of XE.com said, "We have been working with Tribal Fusion since 2002, and we are excited about this new strategic partnership. XE.com has become increasingly global as business professionals in all countries have turned to the Internet and XE.com for their currency needs. We are excited to be working more closely with Tribal Fusion to help us offer advertising opportunities to brands and agencies in the APAC and Middle East region. In many APAC and Middle East countries we are the largest online destination for reaching the hard to reach business professionals and we wanted to partner with an advertising solutions company with a strong presence in these regions.”
XE.com Inc., a privately held corporation based near Toronto, runs the world’s most popular foreign exchange website. Monthly, XE’s website serves 400+ million page views to 15+ million unique users. XE provides live currency information and services, including industry-leading currency converters, historical rate tables, e-mail rate update notifications, and many more. XE also offers currency services for the latest generation of mobile devices, and has had over a million downloads of its XE Currency app for the iPhone alone. The Company also licenses its proprietary currency services and commercial rate data worldwide, from individuals to Fortune 500 companies.
Through its XE Trade global payments service, clients send and receive funds around the world in a range of currencies. XE Trade is used by over 50,000 clients to make over a billion dollars in annual transfers.
About Tribal Fusion
Tribal Fusion is a digital marketing solutions company that drives superior results at all levels of the buying funnel. Our company is built around dedicated vertical teams that leverage their industry-specific knowledge of "what works" to create fully customized advertising solutions to help companies capitalize on opportunities at every level of the consumer decision process. From custom “brand channels” to increase awareness to vertical-specific targeting tools to drive immediate purchase, Tribal Fusion offers better solutions that drive greater results.
Tribal Fusion® is owned by Exponential Interactive, Inc. - a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers. Additional information is available at http://www.tribalfusion.com and http://www.exponential.com
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