Tribal Fusion launches Firefly Video in France
Global online advertising network opens first French office; introduces 100% engagement Firefly Video product
France– September 15, 2011 Tribal Fusion, the third largest online advertising network in the world with 453 million unique visits per month (comScore, August 2011), has launched operations in France. Tribal Fusion France will lead with the unique online video product, Firefly Video, which offers advertisers the chance for 100% engagement with its audience.
Tribal Fusion France is leading its launch with online video product, Firefly Video, the unique online video technology it developed to simplify video advertising for users and create rich interactive campaigns for advertisers, offering the unique chance for 100% engagement with users.
“Tribal Fusion offers an online video platform that takes the impact of television advertising and combines it with the audience insights and targeting only available in an online arena. This allows for maximum engagement and interaction with the users,” explains Nicolas Mignot, managing director of Tribal Fusion France.
Tribal Fusion operates a global advertising network with a presence in 33 different cities, across 5 continents. The opening of Tribal Fusion France follows Tribal Fusion’s expansion into Germany earlier this year, adding to its established European operations in Spain and the UK. The opening of a French office is part of the global expansion of the group. In France, Mignot has already been joined by Stephane Baron as Network Publisher Manager who will work with opening up more video inventory in the French market.
“Campaigns on Firefly Video introduce a teaser ad that transform on user roll-over into a high-impact, full-page unit in which advertisers can combine high-res video, social media, games and content. For advertisers in the US, UK and particularly Spain, it is proving the perfect tool for hitting brand and response targets through the same campaign. Combined with Tribal Fusion’s other services like advanced audience insights and targeting technology, it makes a powerful online advertising tool,” adds Mignot
Firefly Video runs globally across the Tribal Fusion network, offering premium online inventory and running with an extensive data network for delivering campaigns to specific audience groups. Mignot added that the Firefly Video product would also open up more online video inventory, as Tribal Fusion France will work closely with its French publisher partners to develop advanced video inventory within the territory.
Mignot says: “The French market needs an ad network focused on engagement – one that combines the super-advanced creative and targeting tools on the same platform as its supply and data network.”
About Tribal Fusion France (www.tribalfusion.com - blog.tribalfusion.co.uk )
Tribal Fusion combines data, technology and one of the world’s largest publisher networks on a single platform to help advertisers learn about, reach and engage with their customers online more effectively.
We use advanced insights, targeting and creative solutions such as Firefly Video, the next evolution in online video, to deliver online advertising campaigns that drive superior results at all levels of the purchase funnel.
Tribal Fusion was founded in 2001 and is part of the Exponential Group of online businesses – a technology-enabled media services company headquartered in Silicon Valley, California with operations in 33 locations worldwide.
Press Contact France:
Nicolas Mignot
E: nicolas.mignot@tribalfusion-corp.com
T: +33 (0)1 56 60 52 25
Press Contact Europe:
Naomi Hawney
E: naomi.hawney@tribalfusion-corp.com
T: +44 (0) 203 411 7436