Tribal Fusion Hires Donnovan Andrews as Vice President of Strategic Development
EMERYVILLE, CA – January 27, 2009 – Tribal Fusion®, the online advertising network and leading site representation company owned by Exponential Interactive, Inc.®, today announced that Donnovan Andrews, former president of Performance Bridge, has joined the company as vice president of strategic development.
“Donnovan is a qualified and respected veteran of the interactive marketing industry, with high-level relationships at global brands and agencies,” said Toby Gabriner, president of Tribal Fusion. “His knowledge and experience will help drive our strategy and ensure we continue to leverage the best advertising solutions to help our clients and partner agencies succeed.”
Andrews will focus on further establishing Tribal Fusion as a unique and strategic media partner for agencies and brand advertisers. He will manage a team of brand leaders who will work together to ensure that Tribal Fusion understands advertisers’ needs and continues providing the most comprehensive online advertising solutions for agency partners and Fortune 1,000 clients.
“As a major player in the industry, Tribal Fusion has a track record for providing rich insights and reliable service to many leading advertisers and publishers worldwide,” said Andrews. “As the media landscape continues to evolve, Tribal Fusion has the technological capabilities, financial resources and global growth potential required to drive continued innovation and success, while other companies pull back. Our team remains committed to helping clients and partners grow and thrive.”
Andrews joins Tribal Fusion with more than ten years of experience in the media and advertising industry. He started in advertising at DDB Worldwide (now OMD) where he managed media planning for top brands, including Compaq, Lockheed Martin, Reuters and McDonalds. Andrews’ group was the first of DDB’s global offices to evaluate and buy online advertising. After OMD, Andrews worked for Deutsch Advertising where he managed the Tanqueray, FastCompany and Bank of America accounts.
Following Deutsch, Donnovan served as the director of business development at FortuneCity, Inc. where he helped secure the company’s position as the 15th largest global Internet property with more than eight million members. Donnovan started his own performance-driven advertising agency, Performance Bridge Advertising, in 2002.
About Tribal Fusion
Tribal Fusion® is the leading site representation company serving over 20 billion monthly impressions to more than 230 million unique users worldwide every month. The company partners with top quality web publishers to provide brand advertisers with targeted ad placements. Offering site-specific, channel-wide, run-of-network ads as well as behavioral and contextual placements, Tribal Fusion delivers results through expert advice and intelligent technology.
Tribal Fusion is owned by Exponential Interactive, Inc®. – a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers. Additional information is available at http://www.tribalfusion.com and http://www.exponential.com.