Tribal Fusion Creates CPG Advisory Board
Company Re-Affirms Commitment to Vertical Markets With Board of Industry Experts
EMERYVILLE, CA – August 5, 2009 – Tribal Fusion®, the digital marketing solutions company owned by Exponential Interactive, Inc.®, today announced the creation of an advisory board dedicated to the CPG market. The board, led by industry veterans Carol Kruse, Vice President of Global Interactive Marketing for The Coca-Cola Company, and Stuart Bogaty, Former EVP and Global Managing Partner at Universal McCann, aims to provide informed and strategic counsel for implementing successful programs for CPG clients. The initiative is part of Tribal Fusion’s overall commitment to provide deeper support across key vertical markets, addressing industry-specific needs and pain points for more effective online advertising campaigns.
“A ‘one-size-fits-all’ approach is not appropriate for our clients across a variety of verticals, which is why we asked Carol and Stuart to come on board, providing strategic counsel and custom programs for the CPG market,” said Toby Gabriner, President of Tribal Fusion. “Their industry expertise, combined with our depth of service and technological innovation, will create tailored campaigns for the CPG market that engage consumers and ultimately boost sales.”
Carol Kruse is currently the Vice President of Global Interactive Marketing for The Coca-Cola Company. With over 17 years of consumer marketing and technology experience, she is responsible for driving the evolution and implementation of global digital marketing, creating the performance mindset and metrics to measure the impact of the Company’s interactive marketing investments, and guiding the Company’s strategies for emerging digital communications such as mobile and social media.
A 15-year veteran of the interactive advertising community, Stuart Bogaty was most recently at Universal McCann where he led North American digital services on the Johnson & Johnson account. He also led the global Intel, Brown Forman and MasterCard accounts. Bogaty is on the Board of Directors of the Social Media Advertising Consortium (SMAC), and is a member of the Board of Advisors for MetricMesh, Good Health Advertising and Undertone Networks.
“The vertical structure that Tribal Fusion is pursuing demonstrates their commitment and passion to informed innovation in online advertising,” said Carol Kruse, Vice President of Global Interactive Marketing for The Coca-Cola Company. “CPG-tailored offerings are just one example of the new way that industries can get the market reach, broad offering, and depth of service they need.”
Tribal Fusion is dedicated to a vertical strategy that provides industry-tailored services and solutions, and plans to enlist additional prominent industry advisors to provide strategic insight and deeper knowledge on key markets.
About Tribal Fusion
Tribal Fusion is a digital marketing solutions company that drives superior results at all levels of the buying funnel. Our company is built around dedicated vertical teams that leverage their industry-specific knowledge of "what works" to create fully customized advertising solutions to help companies capitalize on opportunities at every level of the consumer decision process. From custom “brand channels” to increase awareness to vertical-specific targeting tools to drive immediate purchase, Tribal Fusion offers better solutions that drive greater results.
Tribal Fusion® is owned by Exponential Interactive, Inc. - a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers. Additional information is available at www.tribalfusion.com and www.exponential.com.