Some statistics on the visitors to our Health sites:
Visitors are 2.3 times more likely than the average Internet user to have searched the Internet for information on health foods in last 30 days.
Visitors are 1.9 times more likely than the average Internet user to have searched the Internet for information on starting a diet/exercise program in last 6 months.
Visitors are 1.2 times more likely than the average Internet user to have searched online for information on branded drugs in last 6 months.
45% personally own health insurance.
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Number of visitors who have spent $200 to $499 online on health products in last 6 months
monthly US visitors
Source: comScore Media Metrix (US Only) March 2008 and comScore Plan Metrix (US Only) January 2008.